Topic
The New Bordeaux
Lighter reds, chillable claret, new whites, crémant, cocktails and the campaign to win a younger drinker.
By month
- September 202652
- August 202686
- July 202698
- June 202696
- May 202699
- April 202684
- March 202658
- February 202652
- January 202662
- December 202533
Appellations
- Médoc38
- Saint-Émilion38
- Sauternes20
- Pomerol19
- Margaux18
- Pauillac13
- Pessac-Léognan12
- Entre-deux-Mers8
- Graves7
- Saint-Estèphe7
- Crémant de Bordeaux6
- Saint-Julien6
- Cadillac Côtes de Bordeaux5
- Barsac4
- Blaye Côtes de Bordeaux4
- Bordeaux AOC4
- Haut-Médoc4
- Listrac-Médoc4
- Premières Côtes de Bordeaux4
- Bordeaux Supérieur3
- Lalande-de-Pomerol3
- Castillon Côtes de Bordeaux1
- Côtes de Bourg1
- Fronsac1
- Montagne-Saint-Émilion1
- Moulis1
- Sainte-Foy Côtes de Bordeaux1
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Looking back at the first Odyssey of the Two Banks
Vignobles de l’Estuaire held its first Odyssée des deux rives tasting on Île de Patiras for local wine influencers and trade prescribers. Around forty growers presented red and white wines from Blaye Côtes de Bordeaux, Côtes de Bourg, Médoc and Haut-Médoc.
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The New Faces of the Bordeaux Reds
According to Foodepedia, Bordeaux reds are being made in fresher, brighter and more versatile styles, including fruit-forward, single-varietal, organic, biodynamic and lighter wines.
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What summer 2026 is permanently changing in the Bordeaux vineyard as the harvest advances
Bordeaux began its earliest harvest on record on August 6, 2026, when the first grapes for crémant were picked nearly 1 month ahead of the usual schedule after summer heat pushed ripening forward.
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Vignerons AVenir: a collective of regional value
Vignerons AVenir connects Bordeaux properties in difficulty with emblematic estates to support their projects. The collective's first 2025 promotion included 4 winegrowers, each supported by one of its 4 founding properties.
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In Bordeaux, it is becoming increasingly difficult to drink Bordeaux
Bordeaux wine consumption has declined in its home region, where bars and restaurants outside tourist areas are increasingly unlikely to offer broad selections. Younger consumers often prefer lighter, fruitier and natural wines over the region’s more structured reds.
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Apéro pizzas at Château La Rose Perrière: an outing in the Bordeaux vineyard
An apéro-pizza outing is taking place at Château La Rose Perrière in the Bordeaux vineyard.
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Bordeaux begins the earliest harvest of all time
On Aug. 7, 2026, Bordeaux began harvesting the first grapes for Crémant de Bordeaux, nearly 15 days earlier than in 2025, opening what Bordeaux wine officials called the region’s earliest harvest ever. The 2026 vintage is expected to be smaller than usual.
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Bordeaux begins the earliest harvest ever recorded
On Aug. 7, 2026, Bordeaux began harvesting the first grapes for Crémant de Bordeaux, nearly 15 days earlier than in 2025, opening what Bordeaux wine officials called the region’s earliest harvest ever. The 2026 vintage is expected to be smaller than usual.
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It is already starting in Bordeaux for Crémant
Bordeaux growers have begun the 2026 harvest with grapes for Crémant de Bordeaux, marking the traditional start of picking in the region. The trade body says this could be the earliest harvest Bordeaux has ever seen.
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Bordeaux Begins Its Earliest Harvest on Record
Bordeaux began its 2026 harvest on Aug. 6 with the first grapes for Crémant de Bordeaux, nearly 15 days earlier than in 2025. Wine officials say it is the earliest harvest on record, with dry weather pointing to a smaller vintage.
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Bordeaux revives ‘Claret’ for new generation of drinkers
The Syndicat des AOC Bordeaux et Bordeaux Supérieur introduced Bordeaux Claret, a regulated category effective from the 2025 vintage for light, low-tannin, unoaked red wines intended to be served chilled and attract younger consumers.
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On August 3, 2026, rosé accounted for 4% of Bordeaux’s total wine production as châteaux increasingly turned to the style for diversification. château Giscours launched X Giscours in 2019, while château Carbonnieux has produced a rosé from a 2.5-hectare syrah plot since 2022.
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Younger Bordeaux vintages drive record year at iDealwine
In a record year for iDealwine, auction value rose 9% and Bordeaux volume rose 23% in 2025, while wines under 10 years old made up 28% of bottles auctioned, up from 20%.
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Bordeaux producers rethink the region around lighter wines
Bordeaux producers are expanding dry whites, developing fresher reds and accelerating vineyard climate adaptation as consumers buy less alcohol and demand stricter environmental standards. White grapes account for about 12% of Bordeaux’s vineyard plantings, according to figures cited by regional producers.
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New tricks: the changing face of Bordeaux
Bordeaux producers are expanding dry whites, including Crémants and vins liquoreux, as consumers shift toward lighter, fresher wines. White grapes account for 12% of vineyard plantings, while Château Clarke revived Le Merle Blanc de Château Clarke in 1998 after making white wine in the Médoc in 1885.
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Bordeaux producers reposition the region toward lighter wines
Bordeaux producers are expanding dry whites, developing fresher reds and accelerating vineyard climate adaptation as consumers buy less alcohol and demand stricter environmental standards. White grapes account for about 12% of Bordeaux’s vineyard plantings, according to figures cited by regional producers.
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Graves: the terroir behind Bordeaux’s great wines
Graves, south of Bordeaux, has gravel, sand and clay soils that support the production of Bordeaux red and white wines. Château Reynon is a Graves red aged for 12 months in oak barrels.
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Sotheby’s Is Auctioning Off Exclusive Access and Experiences Amid a Softer Wine Market
Sotheby’s is organizing wine tastings and vineyard tours for a new generation of buyers as the fine-wine market softens and younger consumers increasingly seek experiences and want to drink wines sooner.
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According to thedrinksbusiness.com, Goedhuis Waddesdon reported a £1.8 million pretax loss for the year ended March 31, 2025, while turnover rose to £37.1 million and is expected to reach £42 million this year.
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White bordeaux is now the middle-class wine to drink
According to The Telegraph, dry white Bordeaux is gaining fans as a fashionable and accessible choice for middle-class wine drinkers seeking sophistication without Burgundy's soaring prices.
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Mouton Cadet introduces a new way to enjoy Bordeaux: chillable red wine meets cocktail culture
Mouton Cadet launched its Fresh Collection in Bordeaux on June 26, 2026, including Rouge x Pierre, a red wine designed to be served chilled, and the Bordeaux Mule cocktail made with red wine and ginger ale.
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Could cocktails save Sauternes?
Sauternes vineyard prices fell by more than 90% from 1991 to 2023, according to Agreste/SAFER data. Château d’Arche is promoting its sweet wines in cocktails, including through a masterclass and cocktail week at Nektar in Bordeaux last October.
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Mouton Cadet introduces a new way to enjoy Bordeaux: chillable red wine meets cocktail culture
Mouton Cadet says it is modernizing Bordeaux’s image with its Fresh Collection, promoting chillable red wine and cocktail-style consumption. The release frames this as a lifestyle-led way to attract new consumers to Bordeaux.
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Crémant de Bordeaux bucks Bordeaux’s downward export trend in 2025
Crémant de Bordeaux exports rose 35% in 2025 to 622,222 9-liter cases, according to the CIVB. Shipments to Germany increased 66% by volume, while Bordeaux’s overall shipment volume fell 8% in the 12 months to the end of February.
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Wine investment: Fine wine market stabilising
Fine wine prices stabilized in 2026, according to Decanter, while the Liv-ex Fine Wine 50 index, which tracks Bordeaux first growths, rose 0.7% in the 4 months to April 30. Geraint Carter of Bordeaux Index said prices had stopped falling.
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Bordeaux wines: Haux's Goguette cocktails are gaining momentum
Château Lamothe in Haux launched Goguette, a line of wine-based ready-to-drink cocktails led by Valentine Chombard, and has found commercial success.
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White Wine Trading Surged on Liv-ex as Red Wine Lost Ground
White wine value traded on Liv-ex rose 650% from 2010 to 2025, while sparkling wine rose 1,100% and red wine fell 15.0%. On June 8, 2026, Burgundy overtook Bordeaux as the leading white wine category by value, according to Vinetur.
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All the medallists from the Bordeaux Masters 2026
The Bordeaux Masters 2026 medal winners include Bordeaux red and white wines.
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Bordeaux winery launches wine specifically for Gen Z
A Bordeaux winery has launched a wine aimed at Gen Z, according to Falstaff.
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Philibert Perrin: "White wines must gain visibility in Pessac-Léognan"
New ODG head Philibert Perrin outlines his vision for Pessac-Léognan as the appellation faces urban pressure, climate change, shifting consumer tastes, and economic fragility. He argues that the appellation’s white wines need greater visibility while preserving its identity.
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All you need to know about the new Bordeaux Claret classification
Bordeaux has officially brought back the Claret classification, with a revamped style aimed at younger drinkers seeking lighter, fresher red wines. The first new-style Claret wines, made from the 2025 vintage, will reach the wine trade this summer, as Bordeaux et Bordeaux Supérieur PDO volumes have fallen 50% in 5 years.
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Michael Fridjhon | Bordeaux market collapse spells disaster for speculators
The boom in Bordeaux wine prices has ended, triggering a long-overdue correction that has disrupted the market and the supply chain. Millennials and younger consumers are less interested in wine than their parents, according to Wanted Online.
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Greg Sherwood MW: Could dry white save Bordeaux?
Dry white Bordeaux is gaining popularity as consumers shift toward lighter, fresher and more versatile wines. Greg Sherwood MW argues that Bordeaux Blanc sec is increasingly viewed as a vital lifeline for the region’s struggling wine industry, amid unsold red wine in generic appellations.
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Is Bordeaux no longer fashionable? 2 Italians tasted 2,000 wines to prove the opposite
Italian authors Marco Tonelli and Andrea Vincenzi have tasted more than 2,000 wines from 1945 to today for Bordeauxgraphy, a book analyzing 57 châteaux and arguing that Bordeaux remains central to the wine world.
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Bordeaux 2025: The region's exciting exploration of top dry whites continues
Bordeaux’s 2025 dry whites generally showed freshness, aromatic clarity and balance despite summer heat and drought, according to Decanter. Many producers harvested early, with picking beginning around August 15 to preserve freshness.
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Bordeaux accelerates its shift in wine
Bordeaux is expanding lighter wine styles, sustainability measures and its push into the British market as the region marks 90 years as an AOC. Crémant de Bordeaux production has quadrupled over the past decade, with 2025 exports reaching 56,000 hectoliters.
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All you need to know about the new Bordeaux Claret classification
Bordeaux has officially brought back the Claret classification in a revamped format aimed at younger drinkers seeking lighter, fresher red wines.
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Bordeaux 2025: Shades of Graves and White
Wine-Searcher turns to Bordeaux 2025, with a focus on Graves and white wines.
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MICHAEL FRIDJHON | Bordeaux market collapse spells disaster for speculators
Michael Fridjhon says the end of the Bordeaux wine price boom is causing a long-overdue correction that is wreaking havoc for speculators, as demand from younger generations and consumption decline.
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Libourne: L’Épaulée libournaise wants to reconnect Bordeaux wine with the public
On 15 and May 16, nearly 35 châteaux and estates will gather in downtown Libourne for the third L’Épaulée libournaise, with tastings, concerts and food aimed at reconnecting growers and consumers.
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Charles & César is seeking to make Bordeaux wine trendy among 18- to 35-year-olds, according to LSA.
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Bordeaux accelerates the restructuring of its wine sector
On May 7, 2026, Bordeaux said it had accelerated changes in production, packaging and marketing over the past 5 years, with lighter styles, sustainability and a stronger British market focus, according to Vinetur.
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Bordeaux 2025: The region's exciting exploration of top dry whites continues
Bordeaux’s 2025 dry white wines often showed freshness, aromatic clarity and better balance than expected in a hot, dry year, with early harvesting helping preserve acidity and moderate alcohol, according to Decanter.
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According to jancisrobinson.com, tiny yields produced powerful Bordeaux 2025 white wines, with especially promising sweet wines from Sauternes and Barsac.
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Trust in Bordeaux Wines Rises Despite Price Decline
According to a Wine Lister study, professional confidence in 134 leading Bordeaux wines rose to 6.4 in 2026, from 5.9 in 2025, while prices fell by an average of 27% for the 2021 vintage, 19% for 2020 and 17% for 2022.
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Bordeaux’s price performance and the scale of the task ahead
According to Wine Lister’s 2026 Bordeaux Study, trade confidence rose to an average of 6.4 from 5.9, improving for 117 of 134 wines, while recent Bordeaux prices suffered double-digit declines.
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Why Bordeaux Is Winning Over Younger Wine Drinkers
According to Robb Report, restaurants in the United States are doing a booming business selling Bordeaux, especially to younger customers, as some shift from $600 Napa Cabernet Sauvignon bottles to more accessible Bordeaux wines.
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According to terredevins.com, Terre de Vins reassessed the 2023 dry and sweet white wines after 2 years of élevage: promising potential detected in spring 2024 was confirmed, while some weaknesses remained. The selection covers Bordeaux blancs, IGP Atlantique, Vin de France and Francs-Côtes-de-Bordeaux.
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Le Duc de Sauternes: a collective effort in service of the appellation
Le Duc de Sauternes is a collective cuvée created in the 1970s by 9 growers to promote Sauternes. It works alongside the ODG as a teaching and commercial gateway to the appellation.
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Bordeaux Launches New White Wines to Attract Younger Consumers
On Tuesday in Paris, Bernard Farges and Jean-Pierre Durand presented Bordeaux’s “new face” to attract younger and more diverse consumers, including the Médoc Blanc appellation created in 2025. Its first bottles are due by the end of April at €15 to €30.
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"Bordeaux in Motion": an evening organized to discuss the future of Bordeaux wine
According to Le Figaro Vin, Cella Fuga Club is organizing “Bordeaux en mouvement” on Tuesday, March 24, in Paris 8, with a conference-debate on Bordeaux wine’s future followed by a tasting of 3 wines.
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At Elizabeth Gabay MW’s Fine Rosé Day conference, Julian Leidy argues that some rosés can benefit from bottle age and considers how aging potential shapes rosé style.
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‘Put claret in the fridge?’: Bordeaux’s rebrand triggers backlash from English wine trade
A proposed Bordeaux designation would position claret as a chilled, smashable red aimed at Gen Z drinkers, triggering backlash from the English wine trade.
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Final call: enter The Global Bordeaux Wine Masters 2026
The Drinks Business has issued a final call for entries to The Global Bordeaux Wine Masters 2026, which is open to wines produced within a Bordeaux appellation, including red, white, rosé, sparkling and sweet wines.
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Bridging Bordeaux and Hollywood: Clarendelle Wines Elevate the Oscars Experience
For the 4th consecutive year, Clarendelle and Domaine Clarence Dillon will serve as official wine partners at the Oscars, including the Governors Ball and Official Oscars Watch Party. Le Dragon de Quintus 2020 will debut at the 98th Oscars ceremony.
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"Want a glass without opening a whole bottle?": Bordeaux wine in a tube for moderate drinkers
The Rollan de By estates are launching 10cl test-tube-style Bordeaux wine flasks aimed at moderate drinkers. The format was showcased at Wine Paris and is already being sold in French mass retail.
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Wine: the return of claret in Bordeaux
Les Échos reports on the comeback of Bordeaux “claret,” a light, pale red wine style revived with newly defined rules. The first bottles, presented at Wine Paris, are expected to reach distribution in spring.
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Andrew Jefford: Bordeaux's white wine resurgence deserves attention
Andrew Jefford argues that Bordeaux’s white wines are undergoing a notable resurgence, highlighting creativity among producers. He points to the new Médoc Blanc appellation (introduced in 2025) as a potentially pivotal development.
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A European support plan for the wine sector
MEPs approved an EU support plan for the wine sector in crisis, allowing more flexibility for vine-pull measures and encouraging development of no-alcohol wine. The text follows a prior agreement between the European Parliament and EU member states reached in early December.
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Fine wine in 2025: a game of two halves?
According to thedrinksbusiness.com, the fine wine market ended 2025 with total trade value down 5.8% from 2024, while trade volumes rose 7.2%. Major Liv-ex indices increased for 3 consecutive months from September.
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“Vino Veritas”: when unity (really) makes strength
A replay of the February “Vino Veritas” episode spotlighting positive, collaborative innovation in the Bordeaux vineyard. It features the Vignerons AVenir initiative and the momentum in Sainte-Foy-Côtes-de-Bordeaux.
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Wine Paris 2026: Bordeaux on the offensive
Ahead of Wine Paris 2026 (9-11 Feb 2026), the Bordeaux wine sector is mobilizing strongly to put Bordeaux wines back at the center of the global market.
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2022 bordeaux 4 years on, white wines
Jancis Robinson published the first of 3 reports from a blind tasting of notable 4-year-old 2022 Bordeaux wines, focusing on the vintage’s white wines.
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Botulism in Bordeaux: an investigation opened for involuntary manslaughter
Bordeaux prosecutors have opened an investigation, including involuntary manslaughter, after suspected botulism linked to contaminated canned sardines served at the Tchin Tchin Wine Bar in Bordeaux between September 4-10. Health authorities are trying to trace and contact other potentially affected customers.
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Bordeaux grants official status to a lighter claret style
Bordeaux AOC has approved an official 'Bordeaux claret' designation to promote fresher, lighter red wines. The change is framed as a response to climate pressures, evolving consumer preferences, and historical Bordeaux tradition.
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New type of Bordeaux wine to gain official status as result of climate pressure
Bordeaux is set to grant official recognition to a new type/style of Bordeaux wine, driven by hotter growing conditions and changing consumer demand. The move reflects broader adaptation to climate pressure and shifting drinking habits, including interest in lighter, chillable reds.
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Vignerons Avenir: Call for Applications
Terre de Vins opens applications for its “Vignerons Avenir” initiative, inviting emerging winegrowers to apply. The call targets the French wine community and may include Bordeaux candidates and projects.
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Sigalas-Rabaud becomes first Sauternes Premier Grand Cru Classé to release a dealcoholized wine
Château Sigalas-Rabaud has become the first Sauternes Premier Grand Cru Classé to release a dealcoholized wine. The move signals growing interest in no/low-alcohol products even among classified Bordeaux sweet-wine estates.
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UGCB has published Wine Side Stories, a feature centered on Bordeaux grands crus for consumer and trade audiences.
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What should you drink while watching France vs Australia?
Vintage by UGCB asked experts to recommend wines for France vs Australia on November 22, 2025, at Stade de France. Jacques Lurton recommended Château La Louvière 2021, from Pessac-Léognan, served slightly chilled.
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Wine Advent #7: The Extraordinary Bottle of Cantenac Brown
Château Cantenac Brown has unveiled its “Terre & Temps” collection, featuring a double magnum containing the 2015 vintage.
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