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Red Bordeaux recorded a 19% drop in export value at the start of 2026.
According to Nomisma Wine Monitor data cited by Wine-Searcher, red Bordeaux export value fell 19% from January through April 2026, while export volume declined 8% and the average value per unit dropped about 12%.
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Bordeaux Begins Earliest Ever Red Harvest
Bordeaux began its earliest-ever red grape harvest, according to Wine-Searcher.
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In Bordeaux, it is becoming increasingly difficult to drink Bordeaux
Bordeaux wine consumption has declined in its home region, where bars and restaurants outside tourist areas are increasingly unlikely to offer broad selections. Younger consumers often prefer lighter, fruitier and natural wines over the region’s more structured reds.
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Good and cheap: the R$90 wine that entered the fight with the great Bordeaux
VEJA presents a R$90 wine as a strong-value bottle able to compete with great Bordeaux.
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