Topic
En Primeur and La Place
The spring campaign and the Bordeaux marketplace: releases, prices, négociants, courtiers, and who is buying.
By month
- September 202652
- August 202686
- July 202698
- June 202696
- May 202699
- April 202684
- March 202658
- February 202652
- January 202662
- December 202533
Appellations
- Médoc38
- Saint-Émilion38
- Sauternes20
- Pomerol19
- Margaux18
- Pauillac13
- Pessac-Léognan12
- Entre-deux-Mers8
- Graves7
- Saint-Estèphe7
- Crémant de Bordeaux6
- Saint-Julien6
- Cadillac Côtes de Bordeaux5
- Barsac4
- Blaye Côtes de Bordeaux4
- Bordeaux AOC4
- Haut-Médoc4
- Listrac-Médoc4
- Premières Côtes de Bordeaux4
- Bordeaux Supérieur3
- Lalande-de-Pomerol3
- Castillon Côtes de Bordeaux1
- Côtes de Bourg1
- Fronsac1
- Montagne-Saint-Émilion1
- Moulis1
- Sainte-Foy Côtes de Bordeaux1
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Bordeaux négociants look beyond the region
The annual Beyond Bordeaux event showcases wines from outside the region that are being presented through Bordeaux’s merchant network.
Portfolio diversification gives négociants additional revenue streams and shows how La Place expertise is being applied beyond traditional Bordeaux releases.
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Ducru-Beaucaillou sets its fifth Harvest Festival
The Saint-Julien estate will welcome the public on October 18 for masterclasses, carriage rides to the Gironde and a traditional harvest banquet.
The festival gives consumers unusually broad access to a classified-growth estate at the close of the growing season. It also shows how leading châteaux are using hospitality to build relationships beyond allocations and formal tastings.
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Bordeaux's Wine Industry: Climate Challenges and Economic Pressures
Bordeaux’s wine region is confronting severe drought, wildfires, rising temperatures and falling wine consumption, while climate conditions threaten future production. Economic pressure is also weighing on wine prices, fine wine values and the en primeur market, according to devdiscourse.com.
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Wine investment: Bordeaux en primeur sales up 'a little'
Bordeaux 2025 en primeur sales rose a little from the weak 2024 campaign but remained below levels seen 5 years ago, according to merchants cited by Decanter. Cheval Blanc, Batailley, Lynch-Bages and Lafite drew strong demand.
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Bordeaux: négociant Philippe Tapie joins Bernard Farges at the head of the CIVB
Bordeaux's wine trade body, the CIVB, has adopted a permanent co-presidency, ending the previous alternation between growers and merchants. Négociant Philippe Tapie was elected to serve alongside grower Bernard Farges until 2028.
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Liv-ex says the Bordeaux 2025 En Primeur campaign attracted demand for only a handful of wines
Liv-ex says Bordeaux 2025 En Primeur attracted selective demand, with buyers favoring Cheval Blanc, Margaux, Lafite and Batailley while many other wines struggled against older, cheaper vintages.
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Liv-ex says Bordeaux 2025 still offers a buying opportunity
Liv-ex said the Bordeaux 2025 en primeur campaign ended with mixed results, weak overall sales and selective demand, but that the vintage may still be a reasonable buying opportunity at the right prices.
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Indies to receive £250 for Bordeaux Wine Month
Applications have opened for Bordeaux Wine Month in September, a UK retail campaign promoting wines from Bordeaux. Independent wine merchants can receive £250 in support to take part.
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Liv-ex: Not all is lost after ‘tepid’ En Primeur campaign
Liv-ex said the Bordeaux En Primeur 2025 campaign produced tepid sales in the UK trade, with release prices viewed as too high, although selective demand emerged for Cheval Blanc, Margaux, Lafite and Batailley.
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Austria's magazine for wine culture: Bordeaux estates missed an opportunity with high prices
Vinaria.at says Bordeaux estates missed an opportunity with high prices after Château Montrose’s 2025 en primeur release came in 21% above 2024. An expert quoted by Vitisphere said an unreleased wine should be at least 20% cheaper than available vintages.
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Mouton Cadet introduces a new way to enjoy Bordeaux: chillable red wine meets cocktail culture
Mouton Cadet says it is modernizing Bordeaux’s image with its Fresh Collection, promoting chillable red wine and cocktail-style consumption. The release frames this as a lifestyle-led way to attract new consumers to Bordeaux.
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Read the full set of the editorial team's notes
Terre de Vins expanded its Primeurs 2025 dossier with 150 additional comments, bringing the total to 550 tasting notes for wines due for delivery in spring 2028.
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WineCap: which châteaux ‘won’ EP in terms of pricing?
WineCap said fewer than 10 major Bordeaux 2025 en primeur releases offered genuinely attractive pricing to the trade, identifying Lafite Rothschild, Cheval Blanc, Léoville Las Cases, Margaux and Ducru-Beaucaillou as sensible buys.
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En Primeur 2025: Who Comes Out on Top?
Terre de Vins highlighted Château Lafite Rothschild, Château Pontet Canet and Château Canon among the leading properties of the uneven 2025 Bordeaux vintage after a difficult growing year.
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Experts: Bordeaux producers miss opportunity for vintage 2025
Experts and brokers cited by wein.plus say Bordeaux producers missed an opportunity with the 2025 En-Primeur campaign, as prices remain too high compared with bottled wines. Château Montrose released its price 21% above the 2024 vintage, while only 8 to 10 wines have really worked.
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A vintage with the pedal to the floor
Bordeaux’s 2025 vintage produced lower alcohol, elegant tannins and hydric stress without heat stress, according to Terre de Vins. A new generation of Bordeaux growers, technicians and owners worked to turn the challenging conditions into successful wines.
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‘Subdued’ en primeur campaign despite the ‘uniqueness’ of the vintage
Bordeaux’s en primeur campaign has been subdued despite the vintage’s perceived uniqueness, although Berry Bros. & Rudd says it has sold meaningful volumes.
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Bordeaux 2025, a pivotal en primeur campaign?
Bordeaux’s 2025 en primeur campaign is concluding, with Nick Martin questioning whether it marks a pivotal moment for the region.
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Fine wines: why the en primeur market is still stalled
The 2025 vintage sold very poorly en primeur, after weak campaigns for 2023 and 2024, and the Bordeaux system is still struggling to attract buyers.
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Château Petit-Village unveils its new relationship with La Place de Bordeaux
Château Petit-Village has unveiled a new relationship with La Place de Bordeaux, alongside changes including the arrival of new general director Lauren Laudrin.
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Speculating with wine: What is behind the hype around the Bordeaux en primeurs?
Speculation and the futures system are at the center of the hype around Bordeaux en primeurs.
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Beaujolais, drinking well indeed
Jancis Robinson says Bien Boire en Beaujolais is more enjoyable than Bordeaux's primeurs and that Beaujolais wines are showing well.
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Grande Dégustation Primeurs: Bordeaux unveils its new collection in Paris
Terre de Vins held its Grande Dégustation Primeurs in Paris for the first time, where around 30 Bordeaux estates presented their 2025 vintage. The event drew about 400 consumers and aimed to refresh perceptions of Bordeaux wines for modern drinking habits.
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Bordeaux 2025: Who Moved En Primeur's Cheese?
The 2025 Bordeaux en primeur campaign has raised questions about how its traditional value proposition has shifted, according to Wine-Searcher.
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Bordeaux 2025: Is it Time to Buy En Primeur Again?
The Bordeaux 2025 en primeur campaign raises the question of whether buyers should return to the futures market.
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Bordeaux's avant-garde sets out to conquer Paris
Terre de Vins will hold its Great En Primeur Tasting in Paris on June 9, presenting 2025 Bordeaux en primeur wines to Parisians. The wines are scheduled for release in spring 2028.
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China’s Bordeaux Buyers Are Still Buying, Just Not the Way They Used To
Chinese buyers continue purchasing Bordeaux, but e-commerce giants, discounted back vintages and younger drinkers are challenging the traditional En Primeur model in China, according to Vino Joy News.
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The standout releases of the day
Terre de Vins covers the 2025 en primeur releases of Mouton Rothschild, Haut-Bailly and Brane-Cantenac and their second wines. Mouton Rothschild 2025 is priced above 2024, and the vintage is praised.
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Grand En Primeur Tasting: with the participation of 1jour1vin
Terre de Vins is organizing a Paris tasting on June 9 featuring 30 Bordeaux properties to preview the 2025 vintage. Partner 1jour1vin will allow attendees to place en primeur orders, extending the Bordeaux primeurs experience to consumers.
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Pavie and Pichon Longueville Comtesse de Lalande have been released
Terre de Vins reports the 2025 en primeur releases of Château Pavie and Château Pichon Longueville Comtesse de Lalande, with prices against 2024 and the Pavie blend.
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The new Cru Bourgeoisie: from rebirth to renewal
According to thedrinksbusiness.com, the latest Crus Bourgeois classification is being discussed alongside a tasting of its 2025 en primeur offerings from the Médoc.
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Bordeaux 2025 en primeur releases: Châteaux gather for June push after stop-start May
Decanter says Bordeaux châteaux are regrouping for a June wave of 2025 en primeur releases after an uneven, stop-start May campaign.
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Terre de Vins released a new issue dedicated to the 2025 primeurs, with 400 wines tasted and commented on as Bordeaux adapts to climate change and changing consumer tastes.
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En Primeur: the art of appreciating a wine for what it could become
Terre de Vins will host a Grande Dégustation Primeurs on June 9 in Paris with around 30 Bordeaux properties, featuring wines tasted and sold before bottling.
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Château Angélus and its second wine, Carillon d'Angélus, are released en primeur, priced above last year's campaign. Lynch-Bages, Lascombes, Talbot and Lafaurie-Peyraguey were also released.
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Bordeaux 2025: The Wines to Buy and Drink
Wine-Searcher lists Bordeaux 2025 wines to buy and drink.
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Bordeaux’s bubble bursts, and lessons for Cape wine
Bordeaux's wine investment market has collapsed after its en primeur model filled with wines bought for investment rather than consumption, leaving buyers unable to sell at their anticipated profits.
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Lafleur released as Vin de France for the first time
Lafleur has been released en primeur as Vin de France for the first time with the 2025 vintage, priced at €840 including tax, after the Guinaudeau family stopped claiming the Pomerol appellation to address climate change.
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Cantenac Brown hands the reins to Romain Courtier
Since early 2026, Romain Courtier has served as managing director of Margaux Third Growth Château Cantenac Brown, succeeding José Sanfins.
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Millesima launches an online advisor to guide wine lovers
Bordeaux wine merchant Millesima has launched an always-available online advisory tool on its website to help customers navigate its large catalog in their own language. The move highlights digital innovation in Bordeaux wine retail and négociant sales.
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Bordeaux 2025 En Primeur Opens with Mixed Prices
The 2025 Bordeaux en primeur campaign opens with mixed prices across the releases.
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Bordeaux 2025 releases: Lafleur 2025 debuts as ‘Vin de France’
Château Lafleur entered the Bordeaux 2025 en primeur campaign as Vin de France, its first vintage under that label after leaving the Pomerol appellation. Decanter rated the wine 97 points.
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An Italian wine publication calls the current en primeur campaign decisive for Bordeaux's commercial future and argues the system must evolve.
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Lafite Rothschild: a masterclass not to be missed
Terre de Vins is promoting a June 9 masterclass in Paris during its Grande Dégustation Primeurs, featuring wines from the Domaines Barons de Rothschild Lafite portfolio. The event highlights Château Lafite Rothschild, the First Growth estate in Pauillac.
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‘I forgot how delicious mature Bordeaux is’: 22 bottle-aged wines to drink now
Decanter recommends 22 bottle-aged Bordeaux wines to drink now, including wines from the 2012, 2015, 2017 and 2019 vintages, amid the 2025 en primeur campaign.
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En Primeur: Château Cheval Blanc Clears the Hurdle
According to terredevins.com, Château Cheval Blanc released its 2025 en primeur on May 11 at €336 ex-négoce, 20% above the 2024 price.
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Bordeaux En Primeur 2025, The Verdict
Wine-Searcher gives its verdict on the Bordeaux En Primeur 2025 campaign, covering trade, pricing and market sentiment around the new vintage.
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Bordeaux 2025 en primeur: Pomerol ‘rain came just in time’
At Bordeaux 2025 en primeur tastings in Pomerol, rain came just in time after difficult weather conditions, according to thedrinksbusiness.com.
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Could Cheval Blanc 2025’s nominal increase define the campaign?
According to thedrinksbusiness.com, Château Cheval Blanc 2025's en primeur release at about 21% above last year's price could influence the wider Bordeaux campaign, as the estate cites a very small harvest.
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Cheval Blanc 2025 released after 'smallest harvest since 1961'
Cheval Blanc 2025 was released en primeur on May 11, 2026, after the St-Emilion property's smallest harvest since 1961, except in 1991, when no wine was made, according to Decanter.
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Bordeaux 2025: A Vintage of Promise Meets Market Challenges
Bordeaux's 2025 futures campaign has begun with Cheval Blanc leading the way, as the vintage shows promising quality but tiny quantities and faces economic and uncertain market conditions, according to Wine Spectator.
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Bordeaux 2025 en primeur: Saint-Estèphe wines ‘thrill’ in this vintage
Saint-Estèphe’s 2025 en primeur wines performed especially well and compared favorably with nearby Pauillac, according to thedrinksbusiness.com.
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Bordeaux 2025 en primeur: Margaux shows that small details change the wine
Portal Tela says Margaux’s 2025 wines achieved an average rating higher than in 2024 and 2023 and close to 2022. Yields averaged 29 hl/ha, the lowest recorded for a frost-free vintage.
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Bordeaux 2025: Left Bank Love Affair
Bordeaux 2025: a “Left Bank love affair,” according to Wine-Searcher.
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Austria's magazine for wine culture: Bordeaux 2025 vintage is likely to remain moderately priced
Château Pontet-Canet set its Bordeaux 2025 en primeur price at about €48 per bottle ex-cellar for négociants, around €2 below 2024. Château Les Carmes Haut-Brion 2025 was listed at €135 per bottle before tax, as Bordeaux prices are expected to remain moderate.
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Bordeaux 2025 en primeur | Everything I understood about a simply unique place
According to Intravino, Bordeaux 2025 was an early-ripening vintage marked by summer drought and heat, followed by 60-90 mm of rain, extremely low yields, moderate alcohol and sweet tannins.
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Bordeaux En Primeur quiz: Can you get a perfect score?
Decanter compiled a 10-question quiz on Bordeaux en primeur as châteaux prepare to release their 2025 vintage and the first releases emerge this week.
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Wine investment: Bordeaux 2025 campaign imminent
Bordeaux's 2025 en primeur season has arrived amid improved buyer sentiment, macroeconomic uncertainty and plentiful supplies, according to Decanter. The Bordeaux 500 index rose 0.2% in the first quarter of 2026 but remained down 15.3% over 5 years.
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En Primeur 2025: Pontet-Canet Sets the Tone
Terre de Vins reports that Château Pontet-Canet is again one of the first major releases of the 2025 Bordeaux en primeur campaign. The Tesseron family estate in Pauillac is offering the wine at a very slight increase in public price.
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90 years at the helm of Marquis de Terme
Terre de Vins marks the Sénéclauze family's 90th vintage at Château Marquis de Terme, the 1855 classified growth in Margaux. The anniversary is tied to Bordeaux's 2025 en primeur week, with a vertical tasting and the reissue of a book by Bernard Ginestet.
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Bordeaux 2025 en primeur: Everything you need to know with Decanter's expert insights
Decanter will release hundreds of exclusive tasting notes on Bordeaux 2025 wines on May 1, alongside analysis of the promising vintage and difficult market conditions. Top châteaux from Pauillac to Pomerol are preparing en primeur offers.
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Bordeaux 2025: first releases expected today
The first Bordeaux 2025 releases are expected today, according to The Drinks Business.
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Pontet Canet releases 2025 en primeur with ‘symbolically’ significant reduction
The 2025 Bordeaux en primeur campaign has begun with Pontet-Canet releasing at €58 ex-négociant per bottle, down from €60 for the 2024 release. Merchants and commentators described the move as a strong and symbolically important start to the campaign.
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Bordeaux En Primeurs 2025: the milestone of the "new Bordeaux"
Falstaff describes Bordeaux En Primeurs 2025 as a milestone for the “new Bordeaux.”
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Sweet and dessert wine: the best from "Bordeaux 2025 En Primeur"
Falstaff selected the best sweet and dessert wines from Bordeaux 2025 En Primeur.
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Bordeaux 2025 in a nutshell: a high plateau
Colin Hay gives his first overall verdict on the Bordeaux 2025 vintage after en primeur tastings. He describes it as a balanced, harmonious year shaped by climatic extremes.
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Bordeaux wines: we followed an English "VIP" in Pomerol during the en primeur campaign
English wine journalist Simon Field is followed through his tastings in Pomerol during the 2025 en primeur campaign.
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Bordeaux Trade Confidence Rises Despite Weak Prices
Wine Lister said Bordeaux trade confidence rose to 6.4 from 5.9 last year ahead of the 2025 en primeur campaign, even as recent vintages continued to trade below release prices. Its study covered 134 wines and surveyed 74 senior trade figures.
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Liv-ex Warns Bordeaux En Primeur Faces a Test of Price Discipline
Liv-ex warned that Bordeaux’s 2025 en primeur campaign could falter if châteaux raise release prices before buyers regain confidence. The exchange said Bordeaux accounted for 35% of secondary-market traded value.
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En Primeur Week: the Bordeaux vineyard gets a ray of sunshine with the 2025 vintage
La Tribune reports on Bordeaux's En Primeur week, where the 2025 vintage is a welcome bright spot for the region.
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En Primeur: Bordeaux and the legend of vintages ending in “5”
Bordeaux’s 2025 En Primeur Week has revived the legend that vintages ending in 5 are especially strong. CVBG president Mathieu Chadronnier said the pattern has no concrete geographic or technical basis, despite a strong run since 1945.
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Kick-off: Bordeaux presents its 2025 vintage!
On April 15, 2026, Bordeaux presented its 2025 vintage ahead of Semaine des Primeurs, scheduled for April 20 to 23, according to Vintage by UGCB.
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Ahead of the en primeur campaign, with revenues falling and the system's future criticized, Bordeaux voices argue the primeurs remain a major asset because they bring the global wine trade to the region.
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Bordeaux under pressure at the start of the en primeur campaign
Liv-ex said falling prices and weak demand had shaken confidence in Bordeaux’s en primeur sales as the annual campaign opened on April 15, 2026. Several Liv-ex members reported collector sales declines of more than 50% in the previous year.
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Bordeaux 2025, the market conditions: when complicated is good
The 2025 Bordeaux en primeur campaign is approaching amid difficult market conditions, with tastings ahead.
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Perfect Primeurs: the Crus Bourgeois reinvent the en primeur experience (sponsored)
Terre de Vins promotes Perfect Primeurs, an immersive tasting event in Bordeaux on April 21, 2026 organized by the Crus Bourgeois du Médoc. The evening will feature 60 Médoc wines, with tastings of en primeur samples and bottled 2023 vintages, plus meetings with winemakers.
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Diving into Bordeaux En Primeur 2026
Wine-Searcher is diving into Bordeaux En Primeur 2026.
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Stars of Bordeaux 2023 in-bottle tastings: 600 wine reviews
According to Decanter, Georgie Hindle assessed more than 600 Bordeaux 2023 wines in bottle, with 110 gaining 1 point, 66 gaining 2 points and 19 gaining 3 points from their En Primeur scores.
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Terre de Vins’ tasting team reassessed the 2023 wines being delivered from Saint-Estèphe and Pauillac after 2 years of élevage. Promising potential identified during primeurs was confirmed in some wines, while the vintage also produced more accessible successes than 2022.
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Bordeaux 2.0: Version Being Rolled Out
The CIVB sets out how Bordeaux wines have changed since 2019, in response to falling consumption, a weak market and declining interest in tannic reds. It was published just before the en primeur campaign.
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This Left Bank Bordeaux Rivals the World’s Best Merlots
Arjen Pen’s Marpaout 2022, the first vintage of his Left Bank Bordeaux, held its own alongside Petrus, Masseto, Angélus and Le Macchiole’s Messorio at a private tasting in Dubai in May 2025, according to Robb Report. The wine’s regional allocation then sold out.
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La Place de Bordeaux March releases 2026
La Place de Bordeaux’s March 2026 releases include 56 wines, with more than 50 from beyond Bordeaux, 9 new entrants and 5 releases moved from September, including a perfect-scoring first growth.
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New wave: when wine borrows beer’s codes
Bordeaux négociant Jean-Baptiste Audy launches 'Blanc Nouvelle Vague', a wine-based hybrid packaged and marketed with beer-like codes (33cl bottle, cap, 5.5% ABV). The concept targets less wine-savvy consumers by borrowing craft-beer aesthetics and positioning.
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VIK 2022: ‘the beginning of a journey toward self-sufficiency’
VIK 2022, a flagship blend made in Millahue in the Cachapoal Valley, was presented at a masterclass of wines traded through La Place de Bordeaux. The blend is 79% Cabernet Franc and 21% Cabernet Sauvignon, and its 2022 vintage began VIK’s move toward self-sufficiency.
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Carte sur Table operation: when great Bordeaux wines come to the table
Duclot La Vinicole is launching the 14th edition of its Carte sur Table promotion, running from March 15 to April 15. The campaign lets consumers taste a selection of top Bordeaux wines at retail-shop prices in 40 wine-focused restaurants across France.
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A First Taste of the 2025 Vintage in Bordeaux
Ahead of Bordeaux en primeur on April 21-23, Enosens presented 50 barrel samples from the still-maturing 2025 vintage to 150 wine-industry professionals at Stade Matmut Atlantique. The samples represented 30 Bordeaux appellations.
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Note on the 2024 Vintage “En Primeur”
UGC Bordeaux publishes a note on the 2024 Bordeaux vintage in the context of the en primeur campaign. It outlines key characteristics and context for the 2024 wines.
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On April 9, 2025, Château-Figeac, a Premier Grand Cru Classé "A" of Saint-Emilion, was preparing to host the Soirée d’Accueil des Primeurs 2024.
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The key dates in La Place de Bordeaux’s 2026 calendar
La Place de Bordeaux’s 2026 calendar includes January 20 in Washington, D.C., mid-March trade-fair competition and the anticipated release of Yquem’s 2023 vintage.
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hors Bordeaux: a tasting tour through the platform’s top international expressions
At ProWine Shanghai on November 12, attendees tasted international wines handled by La Place de Bordeaux, including Champagne, Chardonnay and Malbec from Mendoza, Carmenere and Cabernet from Chile, and Cabernet from Australia, California and China, according to the drinks business.
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Château-Figeac, a Premier Grand Cru Classé "A" estate in Saint-Emilion, is set to host the Welcome Evening for the 2024 Primeurs.
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