Edition of April 16, 2026

Bordeaux wines: En primeur is approaching: "It is an incredible opportunity to bring the whole world to us"

Ahead of the en primeur campaign, with revenues falling and the system's future criticized, Bordeaux voices argue the primeurs remain a major asset because they bring the global wine trade to the region.

Source: sudouest.fr En Primeur and La Place

Bordeaux under pressure at the start of the en primeur campaign

Liv-ex said falling prices and weak demand had shaken confidence in Bordeaux’s en primeur sales as the annual campaign opened on April 15, 2026. Several Liv-ex members reported collector sales declines of more than 50% in the previous year.

Source: vinetur.com En Primeur and La PlaceThe Fine Wine Market