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Bordeaux under pressure as the en primeur campaign opens
Liv-ex said falling prices and weak demand had shaken confidence in Bordeaux’s en primeur sales as the annual campaign opened on April 15, 2026. Several Liv-ex members reported collector sales declines of more than 50% in the previous year.
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Ahead of the en primeur campaign, with revenues falling and the system's future criticized, Bordeaux voices argue the primeurs remain a major asset because they bring the global wine trade to the region.
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