News

  1. Mar 3, 2026

    New wave: when wine borrows beer’s codes

    Bordeaux négociant Jean-Baptiste Audy launches 'Blanc Nouvelle Vague', a wine-based hybrid packaged and marketed with beer-like codes (33cl bottle, cap, 5.5% ABV). The concept targets less wine-savvy consumers by borrowing craft-beer aesthetics and positioning.

    Source: terredevins.com En Primeur and La Place