Edition of March 12, 2026

‘Put claret in the fridge?’: Bordeaux’s rebrand triggers backlash from English wine trade

A proposed Bordeaux designation would position claret as a chilled, smashable red aimed at Gen Z drinkers, triggering backlash from the English wine trade.

Source: telegraph.co.uk The New Bordeaux

Applications open for the Gérard Basset Foundation's 2026 scholarships

The Gérard Basset Foundation and Artémis Domaines opened applications for 2026 scholarships for wine professionals whose careers were disrupted by war or geopolitical conflict. The 2 selected candidates will receive tailored 6-month paid placements at an Artémis estate, with applications open until April 27, 2026.

Source: terredevins.com Vineyard and Cellar

5,800 applications for the new vine-pull plan

According to terredevins.com, France received 5,824 applications for subsidies to pull about 27,929 hectares of vines under a new crisis-response plan, with most requests coming from the South-West and Occitanie, including Gironde.

Source: terredevins.com The Crisis

CULT WINES REPORTS: FINE WINE MARKET RECOVERY CONTINUES THROUGH Q1 2026

Cult Wines says the fine wine market recovery continued through Q1 2026, based on data from its investment and trading platforms. While not Bordeaux-specific, such market signals are important for Bordeaux pricing, trading, and investor sentiment.

Source: menafn.com The Fine Wine Market