News

  1. Oct 30, 2026

    Bordeaux keeps Asia at the centre of its export strategy

    Bordeaux’s wine festival opened in Hong Kong on October 29. Despite difficult market conditions, Asia remains a priority for the region’s wines.

    The event places consumer engagement and export development alongside this week’s weaker cellar-sales figures. Hong Kong remains an important setting in which Bordeaux can test appetite across Asian markets.

    Source: Sud Ouest Trade and TariffsVisiting Bordeaux