Institution
Bordeaux Négoce, Union des Maisons de Bordeaux
How to read this
Capitals mark the stressed syllable. “ew” is “ee” said with rounded lips. “ohn” is a nasal vowel: say it through the nose, with no n. The French r comes from the back of the throat. The recording is the reference.
A little over 80 wine merchant houses handle more than 98% of the trade in Gironde wine, and this is their association, the négoce’s voice inside the CIVB.
The house
After the First World War, with prices falling, merchants and growers came together in the Union de la Propriété et du Commerce. A Syndicat des négociants (merchants who buy from the châteaux and sell on) en vins et spiritueux de Bordeaux et de la Gironde was at work from 1935 to 1937, when the first appellations were being defined. In 1943 the regional administration set up the first interprofessional committee of Bordeaux wine, from which the CIVB grew.
Bordeaux Négoce, the Union des Maisons de Bordeaux, sits on the executive bureau of the CIVB and on the regional committee of the INAO through the Fédération des Négociants de Bordeaux et Libourne. It works closely with the growers’ federation. Allan Sichel led it from 2003, Georges Haushalter, director general of the Compagnie Médocaine des Grands Crus at Blanquefort, from December 3, 2008, and Lionel Chol from 2016. Philippe Tapie succeeded him on April 10, 2024. President of Haut Médoc Sélection, a Bordeaux house that works in the grands crus and that he founded, he chairs the association’s board, and Catherine Duperat is its director. In July 2026 he also became co-president of the CIVB, beside the grower Bernard Farges.
The association made Bordeaux Négoce its trademark in 2019. From June 22 to 25, 2023 about 100 of the houses took part in its Paroles de Négociants during Bordeaux Fête le Vin, the city’s wine festival. The houses it speaks for have about 3 billion euros of turnover and more than 3,500 direct jobs. In February 2024 the association and the Syndicat des Maisons de Cognac, which gathers 42 houses, announced a Fédération des Maisons de Bordeaux et de Cognac, to speak for 122 houses together.
At a glance
- Kind
- Institution
- Based in
- Bordeaux
- Direction
- Philippe Tapie, president; Catherine Duperat, director
Sources
- Books and studies
- Florian Humbert, L’INAO, de ses origines à la fin des années 1960, 2011
- Registers
- Union des Maisons de Bordeaux, SIREN 781 846 126 (Annuaire des Entreprises); Registry and trademarks, Union des Maisons de Bordeaux, SIREN 781 846 126 (Pappers)
- Institutions
- CIVB, Contacts filière vitivinicole des vins de Bordeaux, guide 2020
- Press
- Meininger, Bordeaux erstmals mit Doppelspitze, 2026; Le Journal des Entreprises, Georges Haushalter : Nouveau président du négoce bordelais, January 9, 2009; Le Journal des Entreprises, Une nouvelle fédération pour les négociants de Bordeaux et de Cognac, February 7, 2024; Le Journal des Entreprises, Un nouveau président pour le syndicat interprofessionnel du négoce bordelais, April 18, 2024
- Its own publications
- Bordeaux Négoce: Qui sommes-nous, Histoire du vin de Bordeaux, Paroles de Négociants, BORDEAUX Let’s Twist, 2023
Revised October 10, 2026. How I choose sources
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