Baron Philippe de Rothschild SA

The house

Philippe de Rothschild took charge of Château Mouton Rothschild in 1922, at 20, and 2 years later had the whole crop bottled at the château. Until then Mouton had sold its wine in barrel to the négociants. He turned merchant himself. In 1933 he bought Château Mouton d’Armailhacq, next door, now d’Armailhac, and a small trading company, the Société Vinicole de Pauillac. It traded as La Bergerie and then La Baronnie, and it has carried his name since 1990.

The house grew on 2 fronts. On the estates it added Château Clerc Milon in 1970, and it runs Mouton, d’Armailhac and Clerc Milon together. Abroad it made Opus One in the Napa Valley with Robert Mondavi in 1979, and Almaviva in Chile with Concha y Toro in 1997, the year it launched its Chilean brand Escudo Rojo.

Baron Philippe died in 1988 and his daughter Philippine took his place. In 1991 the house became an official supplier of the Cannes film festival. The Centre Vinicole Mouton Cadet opened at Saint-Laurent-Médoc in 1993, and in 1998 Philippine bought the Domaine de Lambert in the Languedoc, now Domaine de Baronarques. Since 1994 the house has also distributed Château Coutet, the Barsac first growth of the Baly family, and since 2000 it has worked from the Centre Baron Philippe in Pauillac. Philippine de Rothschild died on August 22, 2014. Her 3 children, Camille Sereys de Rothschild, Philippe Sereys de Rothschild and Julien de Beaumarchais de Rothschild, became co-owners of Mouton; Philippe is chairman and chief executive of the company, and Julien its vice-chairman.

Mouton Cadet carries the merchant side. In 2011 it ranked first among the brands of Bordeaux by sales. It is made from the grapes of about 90 growers on some 1,200 hectares, and in 2024 it took the Fair for Life certification. Its name in China is Mutong Jiadi (木桐嘉棣), filed there as a mark on April 29, 2001. From January 2018 Treasury Wine Estates took over the sales of Mouton Cadet and Escudo Rojo in China. Baron Philippe launched Mouton Cadet in 1930, 3 years before he bought the company that sells it.

At a glance

Kind

Négociant

Based in

Pauillac

Founded

1933, by Baron Philippe de Rothschild; Mouton Cadet from 1930

Owner

The Rothschild family: the 3 children of Philippine de Rothschild, co-owners of Mouton since 2014

Direction

Philippe Sereys de Rothschild, chairman and chief executive

Châteaux

Mouton Rothschild; d’Armailhac, since 1933; Clerc Milon, since 1970

Brands

Mouton Cadet; Escudo Rojo

Abroad

Opus One, Napa Valley, 1979; Almaviva, Chile, 1997

In the record

Coutet, distributed since 1994